The Assistant Manager will develop media strategies for brands, enhance client engagement, and collaborate with internal teams to optimize ad sales.
Job Summary -
The role’s core objective is to enable sales to deepening client engagement by GTM pitches, building narratives and recommending media strategies for brands across our TV and digital.
Key Responsibilities
- Client / Brand Strategy & GTM Planning
- Deeply understand brand objectives, marketing KPIs & metrics, target audiences and recommend an integrated GTM strategy for brands via TV & digital platform & its ad products
- Map audience-content-channel fits to identify relevant shows, genres, platforms and recommend optimal media mix
- Collaborate with internal teams (Product Revenue Strategy, Measurements, Brand Solutions, Impact etc. teams) to put together proposals and articulate client value delivered
- Sales Enablement & Collaboration:
- Work closely with the Ad Sales teams in creating compelling pitches & narratives towards growth of ad revenues
- Proactively identify and work towards opportunities for business growth from the category of clients
- Industry & Market Intelligence
- Industry view - Continuously monitor industry trends, new launches and ad campaigns, target segments, key KPIs being driven by clients, business outcomes etc. to refine our solution offerings.
- Analyze competitive data to identify opportunities & recommend optimum media plans.
- Stay updated on new media formats, evolving consumption behaviors (OTT, connected TV, short-form content, regional trends).
Skills & Attributes for success
- Strong analytical and data interpretation skills to drive informed, strategic decisions.
- Sound understanding of category, brands, brand metrics and the media landscape
- Excellent communication, presentation, and storytelling skills — comfortable building pitch decks, explaining strategy to clients / internal stakeholders.
- Collaborative working style — working across sales, product, analytics, creative, operations.
- Comfortable in a fast-paced, deadline-driven environment.
Preferred Education & Experience
- Master of Business Administration, 6-10 years of experience product marketing, GTM, media strategy from sectors like FMCG, BFSI, Consumer Durables
- Experience in Media & Entertainment / Marketing companies and working with brands from the above-mentioned sectors
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Media Strategy
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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