Application Lead

Project Role : Application Lead
Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills : Salesforce Marketing Cloud Customer Data Platform
Good to have skills : Salesforce Marketing Cloud Personalization, Salesforce Marketing Cloud
Minimum 7.5 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary:
As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. You will be responsible for managing the team and collaborating with multiple teams to make key decisions. Your typical day will involve providing solutions to problems for your immediate team and across multiple teams, ensuring smooth operations and successful project delivery with a minimum of 10 Years of Domain expertise.

Role & Responsibilities:
• The Salesforce Data Cloud Developer/ Consultant you will be responsible for designing, developing, and implementing solutions using Salesforce's Customer Data Platform - Data Cloud (CDP)
• This role involves leveraging customer data for effective marketing, service, intelligence, and sales activities, and other business relevant data from 1st party, 2nd party or 3rd party data sources and collaborating with stakeholders, and ensuring the organization's data management and personalization requirements are met.
• The Salesforce CDP Developer should have a strong technical background in Salesforce development, data integration, and data modelling, customer profiling, along with a solid understanding of marketing and customer data concepts with a minimum of 15 years experiece in Salesforce Domain.
• Design and develop Salesforce CDP solutions to manage customer data, including data ingestion, data modelling, segmentation, profiling, generating data insights, data actions, data transformation and personalization capabilities.
• Collaborate with business stakeholders to gather requirements and translate them into technical solutions that align with business objectives.
• Lead the client CDP project and design the project plan.
• Develop data integration solutions to import and synchronize customer data from various sources into the Salesforce CDP.
• Design and implement data models, schemas, and configurations to support data management and segmentation within the Salesforce CDP.
• Perform unit testing and support system testing, ensuring the quality and performance of the developed solutions.
• Collaborate with cross-functional teams, including marketing, sales, and IT, to understand data requirements and provide technical expertise.

Required Qualification:
• Experience in Salesforce CDP development and configuration, including data ingestion, data modelling, customer profiling, engagement, Insight CDP, Engagement CDP, segmentation, and personalization.
• Strong understanding of marketing and customer data concepts, including data quality, data governance, and customer journey mapping.
• Experience with data integration techniques, including REST/SOAP APIs, ETL tools, and data synchronization.
• Knowledge of data modelling and database concepts, with hands on experience in SQL and database technologies.
• Strong problem-solving skills and the ability to analyze complex data requirements and translate them into technical solutions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross- functional teams and stakeholders.

Mandatory requirements :
Deep technical skill with a minimum of 10 years domain experience
Good experience and expertise in large and complex SI program
Strong client facing / presentation skills
Got good blend of Solutioning skills

15 years full time education

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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