Analyst, Online Marketing

Posted 9 Days Ago
Be an Early Applicant
Mumbai, Maharashtra
3-5 Years Experience
Travel
The Role
The Analyst, Online Marketing role at Priceline involves identifying actionable insights into marketing activities across major distribution channels and translating findings into models for personalization data sets. Responsibilities include identifying growth opportunities, presenting improvement areas, creating reports, monitoring KPIs, providing operational support, mining data sets for engagement opportunities, and presenting findings to technical and non-technical audiences.
Summary Generated by Built In

Analyst, Online Marketing
This role is eligible for our hybrid work model: Two days in-office.

We’re a data-driven organization, which makes our Analytics and Data Science teams the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights.
 

Why this job’s a big deal?

As an Analyst, Online Marketing, you will be a key player in identifying the actionable insights into Priceline’s marketing activities across major distribution channels, including email, in-app messaging, meta search, and others. Additional translate these findings into models that generate personalization data sets.
 

In this role you will get to:

  • Identify growth and optimization opportunities, driving improvements to conclusion

  • Present areas for improvement to the broader team on a regular basis

  • Create reports and monitor KPIs, looking for changes in trends and performance issues, then make recommendations to the marketing team

  • Provide operational support for the execution of SQL jobs

  • Mine rich data sets and develop reporting and models to evaluate opportunities for engagement, conversion and retention and provide actionable recommendations

  • Present analytical findings to both technical and non-technical audiences.

  • Develop and understand A/B testing hypotheses, experiments, and test performance.

Who you are:

  • 3+ years of data science and/or analytics experience building quantitative and/or machine learning models. Travel / flight / ecommerce industry experience preferred

  • Bachelor’s Degree in a quantitative subject (e.g., science or math).

  • Excellent command of SQL

  • Experience with Python

  • Excellent command of Excel (pivot tables)

  • Knowledge of statistical and predictive modeling techniques

  • Experience with data visualization tool, Tableau

  • Proven track record of defining and executing key analyses with minimal supervision

  • Ability to work under pressure and multi-task in a fast-paced/rapidly changing environment

  • Comfortable with ambiguity

  • Passion for travel and business
    #LI-AR1

Who we are

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers. 

Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.

We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable. 

If you want to be part of something truly special, check us out! 

Flexible work at Priceline

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Diversity and Inclusion are a Big Deal!

To be the best travel dealmakers in the world, it’s important we have a workforce that reflects the diverse customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. 

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love you to join us and add to our rich mix! 

Applying for this position

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Top Skills

Python
SQL
The Company
New York, NY
1,339 Employees
On-site Workplace
Year Founded: 1998

What We Do

At Priceline, part of Booking Holdings, Inc. [NASDAQ: BKNG], we believe every trip is a big deal to our customers. Whether it’s a much-needed getaway, wedding, reunion, graduation, or rooting on a favorite team—those are the moments that nobody should miss out on.

Our mission? Be the best travel dealmakers in the world. We provide our customers with smart and easy ways to access the very best deals available on hotel rooms, flights, rental cars, vacation packages and cruises, so they can be there for the moments that matter the most to them.

We do that by welcoming people who are at the top of their game, who want to learn and grow with others and who take their work seriously (but not themselves). We’re building a diverse and uniquely talented team to make sure our customers can be there for all those {big deal} moments. Come join us!

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