About Global University Systems (GUS)
Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.
Position
The Social Media Video Editor creates engaging, platform-optimised video content for marketing and learning initiatives across multiple digital channels. Using the latest AI-powered editing tools and post-production workflows, the role transforms briefs and scripts into high-quality videos that maximise audience engagement and production efficiency. Working closely with cross-functional teams, the editor applies best practices in social media algorithms, hook-led storytelling, and content optimisation for platforms such as LinkedIn, YouTube, Instagram, and TikTok while continuously adopting new technologies to improve performance and scalability. Leverage cutting-edge AI-powered production workflows to create engaging, high-performing educational and social media video content at scale. Combine creative storytelling, automation, and platform expertise to produce hook-led videos optimised for learning outcomes, audience retention, and algorithmic distribution across professional and social networks
Key Result Areas
· AI-Driven Video Production
· Produce high-quality educational and marketing videos by leveraging the latest AI-powered editing, voiceover, captioning, avatar, translation, and automation tools to significantly improve production speed while maintaining quality.
· Create compelling short-form videos designed to maximise watch time and engagement by implementing proven hooks, retention techniques, pacing strategies, and platform-native storytelling tailored to LinkedIn, Instagram, TikTok, YouTube Shorts, and emerging channels.
· AI-Supported Post-Production Workflows
· Build scalable editing workflows using AI-assisted tools for rough cuts, scene detection, auto-captioning, B-roll generation, noise removal, transcription, localisation, and versioning to accelerate delivery.
· Optimise content for each platform by understanding algorithm preferences, audience behaviour, metadata, thumbnails, captions, aspect ratios, publishing best practices, and retention metrics.
· Learning Content Excellence
· Transform complex educational topics into concise, visually engaging learning experiences using motion graphics, animations, screen recordings, and AI-enhanced visual aids that improve comprehension and completion rates.
· Continuous AI Innovation
· Actively research, evaluate, and implement emerging AI video technologies and automation opportunities, recommending new tools and workflows that improve efficiency, creativity, and performance.
Requirements
Essential Criteria
· Bachelor’s degree in film production, Multimedia Arts, Digital Media, or equivalent professional experience.
· Certification in Video Editing, Motion Graphics, or relevant software (e.g., Adobe After Effects, Premiere Pro).
· 2+ years of professional experience in video editing and motion graphics, with a portfolio showcasing a range of short and long-form content.
· Experience creating social media video content and advertisements.
· Demonstrated ability to meet deadlines and manage multiple projects simultaneously.
· Previous work in a creative agency or fast-paced marketing environment is highly advantageous. Advanced skills in managing multiple design projects simultaneously, ensuring each is completed on time and meets quality standards.
· Strong experience with Canva video editor.
· Experience working in CapCut or an equivalent software
· Basic knowledge of Premiere Pro or CapCut.
· Hands-on experience with AI-powered creative tools such as Veo, Runway, HeyGen, Descript, ElevenLabs, OpusClip, Adobe Firefly, Kling, Sora, or similar platforms.
Location
The position is home-based with travel if required.
Other Information
Please note this position is only available on our consultancy agreement.
The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.
There is an expectation that all employees will maintain the values of the Group and comply with the Code of Conduct, as well as equality and diversity, health and safety, and safeguarding policies.
