Company Description
PUBLICIS GROUPE- CaST A global leader in Communication the Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing and digital business transformation. As a privileged partner in its clients’ transformation and journey to enhance personalization at scale. Through a unified and fluid organization, its clients have a facilitated access to expertise across 100+ countries and a its internal network of 83,000 professionals. In July 2020, Publicis Production and Tag WW won the global account for GSK, to work as its production partner with innovation and problem solving at the core. In a hugely exciting development for the future of production we have created an entirely new production model to manage international demand through CaST.Our model: CaST is an intelligent feedback loop of data, enabled by tech integration, where every decision, execution and reaction creates another layer of learning for our systems, ensuring content relevance and reduction of waste. Our agency: CaST is the symbol of our seamless union – the partnership with Tag/ ITG and Publicis and the extension of our partnerships with GSK. Our Mission as the partner supporting GSK to drive efficiency, effectiveness and reduce wastage. Going beyond the usual dashboard limitations of scheduled reviews and interventions by bringing production, data and media intimately and seamlessly together and building a data first, creatively driven solution for every brand, campaign and action. We will defeat the crippling disease of wastage through informed decision making, consistently leveraging our knowledge of the market, audiences, channels, platforms, partners and formats in the creation of creative assets
Top Skills
What We Do
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.
Why Work With Us
Check out these resources to learn more about what makes Epsilon EPIC:
• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
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