AFX Editor

Company Description

PUBLICIS GROUPE- CaST A global leader in Communication the Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing and digital business transformation. As a privileged partner in its clients’ transformation and journey to enhance personalization at scale. Through a unified and fluid organization, its clients have a facilitated access to expertise across 100+ countries and a its internal network of 83,000 professionals. In July 2020, Publicis Production and Tag WW won the global account for GSK, to work as its production partner with innovation and problem solving at the core. In a hugely exciting development for the future of production we have created an entirely new production model to manage international demand through CaST.Our model: CaST is an intelligent feedback loop of data, enabled by tech integration, where every decision, execution and reaction creates another layer of learning for our systems, ensuring content relevance and reduction of waste. Our agency: CaST is the symbol of our seamless union – the partnership with Tag/ ITG and Publicis and the extension of our partnerships with GSK. Our Mission as the partner supporting GSK to drive efficiency, effectiveness and reduce wastage. Going beyond the usual dashboard limitations of scheduled reviews and interventions by bringing production, data and media intimately and seamlessly together and building a data first, creatively driven solution for every brand, campaign and action. We will defeat the crippling disease of wastage through informed decision making, consistently leveraging our knowledge of the market, audiences, channels, platforms, partners and formats in the creation of creative assets