Design, implement, and maintain Adobe Analytics tracking across web and mobile. Analyze data, create automated reports and dashboards, audit implementations, document tracking/data layers, collaborate with cross-functional teams, and provide training and support on Adobe Analytics.
Key Responsibilities:
- Implementation & Configuration: Design, implement, and maintain Adobe Analytics tracking solutions across digital platforms, including web and mobile applications.
- Data Analysis: Analyze data to provide actionable insights and recommendations to stakeholders, driving improvements in customer experience and engagement.
- Reporting & Visualization: Create and automate custom reports and dashboards to communicate key performance metrics and trends to various teams.
- Collaboration: Work closely with marketing, product, and engineering teams to ensure accurate tracking and alignment with business goals.
- Quality Assurance: Perform regular audits of tracking implementations to ensure data accuracy and integrity.
- Documentation: Develop and maintain comprehensive documentation of tracking specifications, data layers, and reporting processes.
- Training & Support: Provide training and support to team members on Adobe Analytics tools and best practices.
- Education: Bachelor’s degree in Computer Science, Marketing, Data Analytics, or a related field.
- Experience: 3+ years of experience in digital analytics, with a strong focus on Adobe Analytics.
- Technical Skills: Proficiency in Adobe Analytics, including tag management systems (e.g., Adobe Launch), JavaScript, HTML, and CSS.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate insights.
- Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly.
- Attention to Detail: Strong attention to detail and a commitment to delivering high-quality work.
- Experience with other analytics tools (e.g., Google Analytics, Tableau) is a plus.
- Knowledge of SQL or similar database query languages.
- Familiarity with A/B testing and optimization strategies.
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