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Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
What Does This Role Offer?
We are seeking a dynamic and experienced Account Manager to join our Media Planning & Buying team. The successful candidate will play a critical role in managing and strategizing media buying and planning strategies for the APAC region and beyond. This position requires a versatile professional who is well-versed in both digital and traditional media, with a strong ability to manage client relationships, financials, and identify opportunities for growth. The ideal candidate will possess excellent communication skills and the ability to deliver compelling presentations to regional stakeholders.
Key Roles and Responsibilities
- Serve as the primary point of contact for clients, managing end-to-end project execution and ensuring client satisfaction.
- Develop and maintain strong, long-lasting relationships with clients by understanding their needs and providing tailored solutions.
- Proactively identify opportunities to upsell additional services and offerings to clients.
- Strategize, plan, and execute comprehensive media buying strategies across various channels, including digital, traditional, and out-of-home (OOH).
- Stay up-to-date with the latest media trends, platforms, and tools to ensure innovative and effective media strategies.
- Collaborate with cross-functional teams to develop and deliver media plans that meet client objectives and KPIs.
- Financial Management:
- Oversee the financial aspects of client projects, including budgeting, invoicing, and financial reconciliation.
- Monitor project profitability and ensure that all financial aspects are aligned with company goals.
- Continuously update knowledge of media platforms, emerging trends, and industry best practices.
- Bring new and innovative media offerings to the table, keeping the company at the forefront of the industry.
- Leverage data and insights to optimize media strategies and deliver superior results for clients.
- Prepare and deliver compelling presentations to clients and internal stakeholders, effectively communicating media strategies, results, and new opportunities.
- Work closely with regional teams to ensure that communication is clear, consistent, and culturally relevant.
- Collaborate with internal teams, including creative, analytics, and media buying, to ensure seamless project execution.
- Mentor and guide junior team members, sharing knowledge and expertise to foster professional growth within the team.
Client Relationship Management:
Media Planning & Buying:
Industry Knowledge & Innovation:
Communication & Presentation:
Team Collaboration & Leadership:
Requirements:
- Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Experience: Minimum of [4+] years of experience in media planning and buying, with a strong focus on both digital and traditional media.
Competencies Required
- Proven experience in managing client accounts and delivering successful media strategies.
- Strong understanding of the APAC media landscape, including digital, OOH, TV, radio, and print.
- Excellent financial management skills, with the ability to manage budgets and optimize spending.
- Exceptional communication and presentation skills, with experience working with regional teams.
- Ability to think strategically and innovatively, with a track record of bringing new media offerings to clients.
- Proficiency in media planning tools and platforms.
- Highly organized, with strong attention to detail.
- Ability to work under pressure and meet tight deadlines.
- Proactive, with a strong sense of ownership and accountability.
- Collaborative team player with a positive attitude.
Skills:
Personal Attributes:
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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