Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
More about the role:
Burson, is looking for an Account Manager – Automobile for our Mumbai location. The individual will join our client servicing team to work in our Brands, Sports and Entertainment practice. The Brands, Sports and Entertainment practice services clients in Consumer, Lifestyle, Entertainment, Food and Beverage, Sports and Automobile sectors, etc.
As an Account Manager at BURSON you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to BCW’s performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
Burson is the global leader in communications, purpose built to create value for our clients through reputation.
What you’ll do:
Client Service:
- Stay updated on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client’s business objectives and deliver results.
- Be a source of creative ideas and effectively use Burson’s proprietary tools.
- Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
- Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
- Manage client relationships and be the client’s key contact, counselor, and strategic thinker.
- Timely Decision Making – The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines.
- Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
- Be able to support the senior managers and leaders in resolving client issues.
- Maintain a strong rapport with journalists/bloggers/media members who cover your clients’ industries and businesses to optimize channels.
- Help develop media strategies, write pitch letters, and respond to media queries.
- Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities.
- Support the digital media strategy implementation.
Business Development:
- Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients.
- Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders.
Financial Management:
- Record time in Maconomy and make supervisors aware of your time spent so our business can be managed profitably.
- Ensure all activities carried out for clients are properly documented and budget and status reports are submitted.
- Follow agency procedures for client budgets, budget tracking, contract approval and billing rates and allocate resources for agency profitability.
- Manage vendor relationships, costs, and invoicing.
Experience that contributes to success:
- Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.
- 2-4 years+ work experience in media relations, content management, public relations or the communications industry in the Automobile sector.
You Belong at Burson
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
For more information, visit www.bursonglobal.com.
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