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Sprinto

ABM/Demand Gen Campaign Specialist

Sorry, this job was removed at 08:16 p.m. (IST) on Monday, Sep 08, 2025
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Remote
Hiring Remotely in India
Remote
Hiring Remotely in India

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As an ABM/Demand Gen Campaign Specialist, you’ll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You’ll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations.

This is your chance to operationalize ABM with a full stack of tools and all teams involved—infuse precision into demand generation and building scalable playbooks that align with sales-led GTM motions.

YOUR IMPACT

  • Build and execute full-funnel campaigns targeted at high-value accounts using channels like email and outbound sales collaboration
  • Work with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stages
  • Own campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech tools
  • Partner with SDRs and AEs to create coordinated plays that increase engagement and conversion
  • Collaborate with content, design, and product marketing to develop tailored messaging and assets
  • Launch A/B tests across copy, creatives, and channels to optimize campaign performance
  • Track account engagement and funnel progression to surface timely insights and refine targeting
  • Report on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CAC

YOU BRING

  • 2+ years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environment
  • Hands-on experience with campaign tools like HubSpot, Smartleads and Clearbit
  • Familiarity with sales-led funnel strategies
  • Deep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketing
  • Strong cross-functional collaboration skills with Sales, Product, and Marketing teams
  • Proven ability to work autonomously in fast-paced, high-growth environments
  • Metrics-obsessed mindset—you test, learn, and optimize relentlessly

WE OFFER

  • Remote-first culture
  • Comprehensive health benefits
  • Workstation and device allowances
  • Professional development budget
  • The chance to build and scale ABM strategy from scratch

Marketing_POD

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