CleverTap, a customer engagement and retention platform, has acquired rehook.ai, a Mumbai-based startup backed by Y Combinator. Rehook.ai specializes in promotions automation and helping businesses manage coupons, discounts, gamification, loyalty programs and referral campaigns.
This acquisition allows CleverTap to enhance its platform by integrating advanced promotional tools with existing analytics and engagement features, creating a unified solution for brands to create, distribute, track and optimize a range of promotional campaigns. The companies’ combined offering is expected to help businesses drive conversions, improve user retention and address a broader range of customer needs across the entire user lifecycle.
“We started with a vision of helping businesses make promotions smarter, more dynamic and truly impactful. Now, as we join forces with CleverTap, we have the scale and reach to bring this vision to a global audience. Beyond that, their deep expertise in segmentation, real-time analytics and engagement will enhance how we power personalized promotions, making them even more effective. Together, we're setting a new standard for AI-driven, deeply personalized marketing that delivers measurable business impact,” Akhil Suhag, CEO of rehook.ai, said in a statement.
