PLG Frontend Engineer (Mid-Level, Remote)

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our platform to make Lucidya fully self-serve. This means enabling users to onboard faster, discover value quickly, and adopt features with minimal friction.

The PLG squad is at the heart of this mission, building onboarding journeys, trial-to-paid conversions, in-app growth loops, and delightful user experiences that accelerate adoption and long-term success.

Joining this team means you’ll not only work on high-impact, customer-facing projects, but also see your contributions directly fuel Lucidya’s growth, innovation, and global expansion

We’re seeking a Frontend Engineer (Mid-Level) to help bring Lucidya’s PLG vision to life. You will play a central role in translating design into intuitive, high-performing user experiences that reduce friction, increase adoption, and drive growth at scale.

Every flow you design and every line of code you ship will directly impact how quickly customers activate, discover value, and convert into loyal users.

This role is ideal for a craft-driven, growth-oriented engineer who thrives in fast-paced environments and loves building beautiful, performant, customer-facing features.

• Lead development of core PLG features such as onboarding flows, dashboards, and upgrade journeys.
• Translate Figma designs into responsive, pixel-perfect React components with a focus on performance and accessibility.
• Collaborate with the Frontend Lead to define architecture, component libraries, and coding standards.

• Work closely with Product, Growth, and Design teams to build and iterate on signup → activation → conversion funnels.
• Partner with Backend developers to design efficient API integrations and ensure smooth end-to-end functionality.
• Support experimentation frameworks (A/B testing, feature flags) and embed analytics instrumentation to measure impact.

• Write clean, testable code with unit and integration tests (Jest, React Testing Library, Cypress).
• Ensure cross-browser compatibility, responsiveness, and accessibility across devices.
• Contribute to scalable codebases with proper documentation and thoughtful code reviews.

• Provide technical guidance and mentorship to junior frontend developers.
• Share expertise in React, state management, testing, and performance tuning.
• Continuously improve development workflows, CI/CD pipelines, and tooling.

• Bachelor’s degree in Computer Science (or related field), or equivalent hands-on experience.
• 5–8 years of professional frontend development experience, with 2+ years in SaaS products.
• Proven ability to take complex features from concept to production.

Technical Skills

• Strong proficiency in JavaScript (ES6+), TypeScript, ReactJS, Redux, React Query, and Material UI (MUI).
• Deep experience with responsive design, accessibility, and cross-browser optimization.
• Hands-on knowledge of testing frameworks (Jest, RTL, Cypress).
• Familiarity with real-time communication (WebSockets, message brokers) is a plus.
• Experience with Git workflows, CI/CD pipelines, and Agile delivery.

Mindset & Collaboration

• Customer-first mindset with a passion for building delightful, intuitive UIs.
• Strong communication skills with the ability to work cross-functionally.
• Growth-oriented engineer who enjoys mentoring and learning.
• Thrives in startup/scale-up environments with shifting priorities and fast iterations.

• 🚀 Build high-visibility, customer-facing features that directly fuel adoption and growth.
• 🎯 Work under an experienced Frontend Lead while mentoring junior teammates.
• 🌍 Be part of a fast-scaling AI SaaS company shaping the future of customer intelligence.
• 💡 Competitive compensation, ESOPs, and a culture that rewards innovation and ownership.

👉 Ready to build the future of product-led growth at Lucidya? Apply now and join our PLG squad.